Content Strategy
Create One-of-a-Kind Experiences
You know how to sell your brand. You do it day in and day out. But can you give each customer a unique journey across all touchpoints? With the right strategy, we can determine in detail what to say and when to say it for every one of your customers!
Because content is context.
Customers expect the experience to be made just for them. If you’re giving them a cookie-cutter approach to your brand messages, then your customers will not choose you! So let’s give them the experience they deserve.
Enhance the Customer Journey
Odyyc’s ‘Framework for Strategy’ models provide clear guidance, yet always adapt to your customers.
Our CX approach is built to enhance the customer journey each step of the way through:
- Personas and the Customer Journey
- SEO analysis and recommendations
- Sitemap
- Core messaging
- Storytelling
- Content Templates
- Wireframes
Some of What We Do
User Journey
Pain points, touchpoints, and tapping into their motivations.
SEO Analysis
Search and AI tools, getting your brand in the top position.
Sitemap
A successful project is dependent on a solid structure.
Some of What We’ll Deliver
Core Messages
Through storytelling, capture your customers’ attention with pertinent messaging.
Content Templates
Ready-made templates for your content production from metas to conclusion.
Wireframes
Help your design time with a conceptual layout of the content blocks.
Create your Vision
Think like your customer
Who is your customer? Personas help identify key points that must be delivered either in the sitemap or in your content. To whom are we talking? What is their need, what are their pain points, and how will your digital communication give them a customer journey that will convert them not just to customers, but to advocates of your brand!
We work with you hand-in-hand to build your traffic organically and using inbound marketing techniques to drive visibility. We identify and define with you customer:
- Segments
- Touchpoints
- Needs
- Motivations
- Pain points
All these issues and more give insight on the context your message needs to address. Timing and clear paths to the next step are crucial for converting leads into customers.
Boost your SEO with our personalized subscription.
How we Do it
Weekly Reviews and Workshops
Get ready to workshop and drive business. We’ll regularly address the following key performance indicators and anything and everything that will lead to increased visibility and brand recognition:
- Data-driven Analytics & Content Performance
- SEO & Competitive Benchmarking
- Content Writing & Recommendations
- Editorial Calendar & Trend Tracking
- A/B testing reviews
Deliverables
We deliver every month reports and recommendations to fuel your content strategy:
- Content Performance analytics & Insights
- SEO rankings and conversion rates
- Competitive & Industry Trend Analysis
- Editorial Strategy & Optimization
- Content articles according to your plan
- Any options such as extra content pieces or other content marketing graphics or ad copy
Content Strategy as a Service (CSaaS) Subscriptions
CSaaS Booster
Subscription Offer
1/wk Strategy Mtgs
1 blog / wk
1 social post / wk
Tech audits
Web content
Core messages
SEO Analytics
1 teammate
CSaaS Growth
Subscription Offer
2/wk Strategy Mtgs
2 blog / wk
2 social post / wk
Tech audits
Web content
Core messages
SEO Analytics
2 teammates
CSaaS Agency
Subscription Offer
4/wk Strategy Mtgs
4 blog / wk
4 social post / wk
Tech audits
Web content
Core messages
SEO Analytics
3 teammates
Not ready for a subscription, but need a quick fix?
We offer a content strategy one-shot project.
CSaaS One-Shot
It’s perfect for small to medium-sized businesses looking to create a new website or App and need a thorough strategy before launching a large-scale project.
Persona Development & User Journey Mapping
Data-driven segmentation
Sitemap Creation
SEO Strategy
SMO Strategy
Core Messaging Frameworks
Brand Storytelling
Editorial Calendar and Governance rules
Content writing pieces
Wireframes (lo-fi) for UX and Content Layouts
Did U know?
Odyyc’s subscriptions allow you to go from content strategy to performance marketing at any time.