Performance Marketing
Accelerate Your Lead Gen
You need to stay one step ahead because if you don’t… well, you know the rest. Let’s push the boundaries of what we can achieve together. We’re laser-focused on bringing you consistent, quality leads that convert.
Performance is Marketing!
Your future customers are out there, but reaching them at the right time and the right place feels, well, out-of-reach. The digital world is constantly evolving and you need someone to be your eyes and ears on the trends.
Because buying underperforming marketing is not your strategy!
Boost Visibility and Conversion
Odyyc consultants are trained to provide you with the analysis you need to make the right decisions going forward.
Performance marketing is about:
- SEM and Google Ads Management (budget, announcements, keywords)
- Social Media Ad Campaigns (all platforms)
- Email & SMS Marketing
- Analytics and Reporting
- Ad spending optimization
- Content marketing
- Graphic design (options)
- Influencer Marketing (options)
- Landing page creation (options)
Some of What We Do
SEM and Google Ads
High performance through visibility and conversion on google ads and other bots.
Social Media
Optimizing social media campaigns whether TikTok, LinkedIn, and all the new ones to come!
Newsletters
Email is still alive and well. Extend your reach with weekly or monthly newsletters to your subscribers.
More of What We Do
Analytics and Reporting
Follow your campaign efficiency and act on it. Weekly reports and monthly actions await.
Budget Optimization
Where does each dollar go, and what’s the CRO? Make changes daily to improve spending.
Content marketing
Inbound marketing is content marketing. Having great ad copy is 95% of the battle.
Getting Started
Setting the table.
After an initial brief we’ll provide content marketing recommendations based on the scope of your project. The first month, in all PMaaS subscriptions, is used to set up and configure your accounts for optimum performance.
How we Do it
Weekly Reviews and Reports
Get ready to plan, do, check, act, and repeat. We’ll regularly provide reporting and analysis on:
- Ad Performance Summary
- Budget & Spend Analysis
- Keyword Performance Report
- Audience Insights
- Creative & Copy Analysis
- Landing Page Effectiveness
- Competitor Benchmarking
Deliverables
Our core monthly deliverables include:
- Campaign Performance Report
- Ad Account Optimization.
- A/B Testing Insights
- Content & Creative Updates
- SEO & SEM Adjustments
- Retargeting Strategy Updates
- Social Media Ads Strategy Review
- Email & SMS Marketing Performance Review
- Influencer & Partnership Report (if applicable)
- Quarterly Strategy Update (every 3 months) for high-level insights, shifts in strategy, and future recommendations.
Performance Marketing as a Service (PMaaS) Subscriptions
PMaaS Starter
Subscription Offer
1/wk Strategy Mtgs
3 ad campaigns
1 Newsletter / mo
SEA/SMA Analytics
Budget Mgmt
1 teammate
PMaaS Growth
Subscription Offer
2/wk Strategy Mtgs
6 ad campaigns
2 Newsletters / mo
SEA/SMA Analytics
Budget Mgmt
2 teammates
PMaaS Agency
Subscription Offer
4/wk Strategy Mtgs
12 ad campaigns
4 Newsletters / mo
SEA/SMA Analytics
Budget Mgmt
3 teammates
Need more?
We provide expert solutions to be even more performant in digital marketing. During the project advancement you may recognize the need for more insight on your project. You can work with your Odyyc Consultant on a number of content marketing options according to your project.
Options
Each project and each customer is unique, so for all projects you will receive a custom approach to coincide with your objectives. Options include:
Graphic Design
Web Development
Influencer Marketing
Landing Pages
Contact us to find out what’s best for you and your projects.