Framework for Strategy
Know Your Customers’ Intent
Our Framework for Strategy is built on the principle that each user deserves the right content based on their intent.
This strategic approach provides a framework not only to structure and prioritize your content, but to inspire creative messaging that extends your reach and converts.
Using CX Strategy we align your business goals with the objectives of your audience. Combining persona research with market data we can populate our framework using the BCG matrix to create the right content for the right segment.
Touchpoints and the Customer Journey
Segmenting customers based on current values and future opportunities
Your business instincts tell you to listen to your customers. That’s what you do and you know what motivates them and their pain points. And all good marketing puts the customer first. For good reason as it’s their story, not yours!
But every customer is unique. What if you could have a one-on-one conversation with each and every customer? This is where data helps identify the relationship your customer has not only with your brand, but with your future. By plotting the data points and matching that across your customer personas we can create segments that are based on intent, not just demographics. That is the power of customer segmentation.
Beyond the Pain Points
An Innovative framework for strategy designed to build a more meaningful customer journey.
Customer Segmentation
Data-driven analysis
Once you get the data and identify the customer journey based on personas, your SWOT analysis, and project goals, the framework leads you to identify your segments based on intent. In each quadrant, you can begin to formulate a strategic response to each need.
For example, while your stars may need you to showcase a particular innovative solution that will boost brand awareness, your question marks may need to be convinced on how it can address their return on investment.
Content Strategy and Performance Marketing
Two solutions for businesses and agencies.
CX Strategy can be organically implemented or with content marketing and paid advertising. No matter the approach, it’s about aligning your communication to the intent of the user. For both our Content Strategy as a Service (CSaaS) and Performance Marketing as a Service (PMaaS) we offer a subscription-based solution to ensure your message is spot on!