Marketing budgets are under pressure, and cutting through the noise isn’t getting any cheaper. With global ad spend projected to reach $1.5 trillion by 2030, businesses need to invest strategically. For some, that means hiring full-time content strategists. But is that really the best use of your marketing dollars in 2025?
To answer that, it’s worth taking a closer look at what content strategists actually bring to the table, what the current hiring landscape looks like, and how all of that should shape your decision.
Are Content Strategists Still Getting Jobs in 2025?
Content strategists remain in high demand, with a projected job growth rate of 7% over the coming decade. According to LinkedIn data, there are around 537,000 self-described content strategists working today.
There are also currently over 200 content strategist openings on Glassdoor alone, showing sustained demand across multiple industries. So, businesses clearly still value them.
Recent hiring data is hard to find, but all of these statistics reinforce the fact that content strategists still play an essential role in today’s marketing departments. There are no signs of that changing, even as new technologies like AI proliferate.
The Modern Value of Content Strategists
Businesses hire content strategists to find customers, tell stories, and strengthen their brand’s image online. A content strategist can support your company by:
- Crafting compelling narratives that draw in new and existing users
- Analyzing internal and external data to find more efficient marketing approaches
- Integrating AI tools to streamline content creation
- Driving conversions with more nuanced funneling strategies
- Improving loyalty and new user acquisition rates
- Keeping your branding fresh and relevant to all target audiences
These strategists are typically most effective when they bridge creativity and performance, focusing not only on brand storytelling but also on measurable outcomes from SEO and AI-driven campaigns.
Factors To Consider Before Hiring
If content strategist recruitment is on your agenda, consider the following three factors before completing that process. Doing so will ensure you make an informed hiring decision to serve your company long term.
Credentials and Training
First, most content strategists have credentials highlighting their areas of expertise. Some have degrees in marketing or related fields, while others have certifications and graduate degrees.
There’s also a segment of content strategists who are primarily self-trained. They may have completed online courses, learned through experience, and read popular how-to manuals like Managing Enterprise Content by Ann Rockley.
Consider what credentials or training you’d like to see in the content strategist you hire. Will you insist on hiring someone with a degree? Or will you accept real-world experience and producing tangible results for companies instead?
Content Strategist Salary Requirements
Next, you should know how much content strategists earn on average before making an offer. Experienced experts in major cities tend to command salaries between $130,000 and $260,000. But entry-level content strategists earn just under $80,000 annually.
Your company will need to decide how much it’s willing to spend to attract top talent. As part of that process, compare the annual salary commitment of a content strategist to some alternatives.
For example, you may be able to outsource your content strategy needs for a fraction of the price. Look for an agency that offers a subscription model designed to deliver strategist-level thinking without locking into a full-time hire. This can give you access to expert-level talent without the long-term commitment of adding another member to your team.
Your Company’s Goals and Voice
Finally, try to clarify what your company hopes to achieve with a content strategist before hiring one. Your goals may influence what the hiring process looks like or the kinds of qualifications you want in candidates.
For instance, you might be interested in leveraging new AI tools to expand your company’s SEO strategy. If so, it would be important to hire a content strategist who has experience with AI. Or, if you’re trying to get more active on social platforms like Instagram and TikTok, finding a strategist with expertise in video content could be essential.
Similarly, you’ll want to hire a strategist who understands and can execute your company’s unique voice. For example, you might be revamping your brand image to help sell more products on social media platforms like Instagram and TikTok. If that’s your goal, hiring a content strategist who understands the culture and consumer habits on these sites would be essential.
Should Your Company Hire a Content Strategist in 2025?
Thanks to the growth of new technologies like AI, content strategy remains one of the most central roles in modern marketing departments. But that doesn’t necessarily mean your business needs to hire one.
If you’re looking for a more affordable solution with less long-term commitment, outsourcing could make more sense. It provides immediate access to expert talent with no ongoing salary obligations. Odycc can help you get started. We blend data and creativity to help enterprises create, execute, and optimize their digital marketing strategies. But don’t take our word for it. Set up a consultation today to learn more.
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